Food additive databasecolorChecked 2026-10-02
Potassium Norbixin ノルビキシンカリウム
Designated additivePermitted in the EU (E160b(ii))EFSA ADI 0.3mg(ノルビキシンとして) per kg body weight per day
- Purpose
- color
- On the label
- “着色料(ノルビキシンK)” (coloring (potassium norbixin, abbreviated)), “着色料(水溶性アナトー)” (coloring (water-soluble annatto)), “着色料(アナトー)” (coloring (annatto)), “アナトー色素” (annatto pigment), “カロテノイド色素” (carotenoid pigment)
- Name in the List of Designated Additives
- ノルビキシンカリウム (No. 304)
In Japan
- A salt of norbixin, the main pigment of annatto pigment, and a water-soluble coloring (water-soluble annatto).
- Under the standards for use, it cannot be used in kelp, meat, fresh fish and shellfish (including whale meat), tea, nori seaweed, beans, vegetables, or wakame seaweed.
- Because it is a coloring, it is written with the purpose name, as in “着色料(ノルビキシンK)” (coloring (potassium norbixin, abbreviated)). Names such as “水溶性アナトー” (water-soluble annatto), “アナトー” (annatto), and “カロテノイド” (carotenoid) can also be used as abbreviated or category names, and if the name contains the character for “color” (色), the purpose name can be omitted.
Japan's standards for use
- Must not be used in kelp (kombu), meat, fresh fish and shellfish (including whale meat), tea, nori seaweed, beans, vegetables, or wakame seaweed
This is a summary of the standards for use. See the source list for the exact conditions.
In the EU
- It is on the EU list of food additives (Regulation (EC) No 1333/2008, Annex II) as E160b(ii).
- In the EU it is registered as “annatto, norbixin” (E160b(ii)), and the potassium and sodium salts do not have separate E numbers.
- In its 2019 evaluation, EFSA (the European Food Safety Authority) set an ADI (acceptable daily intake) of 0.3mg(ノルビキシンとして) per kg of body weight per day (EFSA FAF).
Sources
- List of Designated Additives — Japan Food Chemical Research Foundation (Japanese)
- Standards for use and storage of each additive — Japan Food Chemical Research Foundation (Japanese)
- EU food additive database (Japanese translation) — MAFF (Japanese)
- Regulation (EC) No 1333/2008 on food additives — EUR-Lex
- EFSA OpenFoodTox (chemical hazards database)
- 消費者庁「食品表示基準について」別添 添加物関係(簡略名・類別名一覧、一括名の範囲、栄養強化の範囲ほか) (Japanese)
- EFSA FAF Panel (2019) Safety of annatto E and the exposure to the annatto colouring principles bixin and norbixin (E 160b) when used as a food additive (Japanese)
Checked 2026-10-02. Rules and evaluations change over time. This page is a translation of our Japanese page; if they differ, the Japanese page is the reference.
This page lists facts stated in laws and in evaluations by public bodies; it is not a safety verdict. Additives used in Japan are approved by the government, which sets the foods and amounts they can be used in. The ADI is a guide to the amount that is considered safe to take every day over a lifetime.
Other substances used as color
- β-Apo-8'-carotenal
- Canthaxanthin
- Iron Sesquioxide (Diiron Trioxide or Iron Oxide Red)
- Food Red No.2 (Amaranth) and its Aluminum Lake
- Food Red No.3 (Erythrosine) and its Aluminum Lake
- Food Red No.40 (Allura Red AC) and its Aluminum Lake
- Food Red No.102 (New Coccine)
- Food Red No.104 (Phloxine)
- Food Red No.105 (Rose Bengal)
- Food Red No.106 (Acid Red)
- Food Yellow No.4 (Tartrazine) and its Aluminum Lake
- Food Yellow No.5 (Sunset Yellow FCF) and its Aluminum Lake
- Food Green No.3 (Fast Green FCF) and its Aluminum Lake
- Food Blue No.1 (Brilliant Blue FCF) and its Aluminum Lake
- Food Blue No.2 (Indigo Carmine) and its Aluminum Lake
- Sodium Iron Chlorophyllin
- Sodium Copper Chlorophyllin
- Copper Chlorophyll
- Sodium Norbixin
- Annatto Extract
- Aluminium
- Turmeric Oleoresin / Curcumin
- Orange colour
- Cacao Color
- Japanese Persimmon Color
- CaramelⅠ (Plain caramel)
- CaramelⅡ (Sulfite caramel)
- CaramelⅢ (Ammonia caramel)
- CaramelⅣ (Sulfite ammonia caramel)
- Carob Germ Color
- Silver
- Gardenia Blue
- Gardenia Red
- Gardenia Yellow
- Chlorophylline
- Chlorophyll
- Kaoliang Color
- Sandalwood Red
- Vegetable Carbon Black
- Spirulina Color
- Onion Color
- Tamarind Color
- Paprika Color Paprika Oleoresin
- Tomato Color
- Beet Red
- Phaffia colour
- Grape Skin Extract Grape Skin Color
- Monascus Yellow
- Monascus Color
- Carthamus Red
- Carthamus Yellow
- Haematococcus Algae Color
- Marigold Color
- Purple Sweet Potato Color
- Purple Corn Color
- Purple yam colour
- Lac Color